THE BEGINNING
It’s 2010, and small businesses are hurting from an economy in recession. In an effort to support local shops that make our communities strong, American Express
launches Small Business Saturday® on the Saturday after Thanksgiving — to encourage people to Shop Small and bring more holiday shopping to small businesses.
MAKING AN IMPACT
In 2017, an estimated 108 million consumers reported shopping or dining at local independently-owned businesses on Small Business Saturday — generating roughly $12 billion in reported spend.
COMMUNITIES UNITED
As shopping small catches on in communities everywhere, Small Business Saturday goes from a cause to a day of community celebration. 90% of consumers surveyed said Small Business Saturday has had a positive impact on their community.
Small Business Saturday is around the corner so if you own a storefront, get involved! If you are a resident, think local on November 24! More details here about the national program.