Title Sponsor

About the Conference

The Superior Chamber’s Women’s Business Conference, SuperiHER, aims to empower and support women in business. The conference provides networking, professional development, and inspiration for women from diverse industries and backgrounds.

The conference addresses women’s unique challenges and opportunities in the workplace, providing insights and strategies to overcome barriers and thrive in their careers. Topics may include leadership development, work-life balance, entrepreneurship, business management, personal branding, marketing, and technology.

In addition to the educational and networking aspects, the conference provides opportunities for attendees to showcase their businesses or products through sponsorships or exhibiting at our Women’s Expo. Sponsors and Exhibitors allow participants to connect with potential clients, partners, or investors, expanding their professional networks and promoting their brands.


Friday, May 3, 2024

Women’s Expo at 10:00 a.m.

SuperiHER Women’s Conference begins at 11:00 a.m.

Lunch is served at 11:00 a.m.

Opening Keynote Speaker at 11:30 a.m.

Professional Breakout Sessions

  • 12:25 p.m. – 1st Breakout Session
  • 1:20 p.m. – 2nd Breakout Session
  • 2:15 p.m. – 3rd Breakout Session

SuperiHER Leadership Panel

3:00 p.m.

SuperiHER Roundtables Session

3:50 p.m.

Closing Keynote Speaker

4:20 p.m.

SuperiHER Reception

5:00 p.m. – 6:00 p.m.


Meet Our Keynote Speakers

Opening Keynote Speaker

Michelle Lucero

Chief Administrative Officer, General Counsel, Corporate Secretary (and of course the Chief Flashmob Officer) for Children’s Hospital Colorado

About Michelle

Michelle has the best job in town as Chief Administrative Officer, General Counsel, Corporate Secretary (and of course the Chief Flashmob Officer) for Children’s Hospital Colorado. Before joining Children’s, she held some pretty rad jobs with fancy and damn impressive titles with Centura Health, the City and County of Denver, US West, and Denver Health. Michelle truly believes it’s an obligation to give back to the community. 

As such, she’s blessed to serve on the Boettcher Foundation Board of Trustees, the Denver Art Museum’s Marketing and Strategic Alliance Committee, and the Denver Museum of Nature and Science’s President’s Leadership Council. Michelle is also the co-chair of United States Senators Michael Bennet and John Hickenlooper’s United States District Court Judicial Advisory Committee. Michelle wore “Roadrunner Red” as past Chair of the Board of Trustees for Metropolitan State University of Denver, was named to the Denver Chamber of Commerce Leadership Foundation Board for a six-year period and served on some other pretty amazing boards and taskforces. Globally she is a board member of the Papua New Guinea Tribal Foundation doing “change the world” kind of work with an amazing team in a beautiful country.

Michelle’s leadership is expanding to governance on corporate boards. She is an Independent Director for the Board of Directors of COPIC Companies and a member of Vectra Bank Advisory Board.

Over the years she also received some rocking accolades, like the 2023 C-Suite “Trailblazer” from Denver Business Journal; 2022 “Power Award” from Girls Athletic League School (“GALS”); 2021 “Raising the Bar” Award from the Colorado Women’s Bar Association Foundation; the 2020 “Athena Award” given by Colorado Women’s Chamber of Commerce; 2019 Top 100 Influencers (Law Executives) in the United States – named by National Business Journals’: 2018 Denver Business Journal (DBJ) C-Suite Awards; 2017 “Outstanding Woman in Business (Law)” by DBJ; 2016 “Business Woman of the Year” by Colorado Hispanic Chamber of Commerce; 2016 “Outstanding Corporate Counsel” by University of Colorado School of Law; 2015 Trailblazer Honoree by Latinas First Foundation; CWCC 2015 “25 Most Powerful Women in Colorado, and 2013 Girl Scouts’ “Woman of Distinction”. Inspirational and life experience infused story telling is Michelle’s jam.

She also delivered a TEDx Talk in November 2023 on “Urgency as a Virtue”. Michelle has delivered keynote addresses focusing on leadership, mentorship, organizational culture, and women’s empowerment to groups such as MBA Research & Curriculum Center, the Denver Art Museum, Denver Scholarship Foundation, Vectra Bank, Metropolitan State University of Colorado, Colorado Women’s Chamber of Commerce, Colorado Hispanic Bar Association, the national Women in Leadership organization, and the Denver Hispanic Chamber of Commerce Foundation. Michelle was invited by the US Embassy for Papua New Guinea to be one of the keynote speakers at both the 2017 and 2016 PNG Women’s Forums. Michelle is also a founder and partner in the consulting firm Edgefinders, LLC.

Her biggest accomplishments have been her three wonderful humans, her children, Jordan, Alex, and Noah. Oh, and she loves her Jeep and the places it can go.

Closing Keynote Speaker

Tasha Jones

Founder & CEO, LV Jones Consulting

About Tasha

Ms. Jones champions the development of integrative marketing strategies meticulously tailored to amplify the significance of diversity, equity, inclusion, and belonging. With an unyielding commitment to storytelling through an inclusive perspective, she brings forth the power of representation by embracing the tapestry of lived experiences and voices from a myriad of identities.

In addition to her vast marketing experience, Ms. Jones has carved a niche as a distinguished executive coach, empowering leaders to navigate their professional journeys with clarity and conviction. She has masterminded an executive session titled “Boldly Forward: Leading with Impact.” This immersive experience is designed to guide participants in charting their imminent career milestones, employing what she refers to as the “Focus Four Principles.” These principles, ingeniously extrapolated from corporate fiscal strategies, serve as a compass to align individual aspirations with organizational goals.

Before becoming a consultant, Tasha was the Chief Marketing Officer for Mile High United Way.  She collaborated extensively with cross-functional teams, ensuring the magnification of the organization’s dedicated work in empowering underserved neighborhoods spanning seven counties. Always with a forward-looking gaze, she was instrumental in reimagining the brand identity of the erstwhile Stapleton International Airport, ushering in the Central Park community brand’s evolution. This pivotal transformation was marked by the launch of 12 diverse neighborhoods and resonant community messaging that speaks to inclusivity and unity. Among her many accolades, the 2011 HGTV Green Home campaign is a standout, underscoring the community’s commitment to sustainable growth.

A sought-after public speaker, Ms. Jones graces university podiums and national homebuilding conferences, where she shares her perspectives on leadership, community, and human-centered development. Her fervor for promoting equitable opportunities is evident in her active involvement in civic leadership. Notably, she has lent her expertise to the Challenge Foundation Mentor Program and the Leadership Denver Class of 2012, both of which prioritize the uplifting of marginalized voices. Moreover, she serves on the Colorado Women’s Chamber Foundation, Warren Village, and the Denver Metro Chamber boards, consistently championing the principles of diversity and inclusion.

Thriving in Your Purpose: Celebrating Your Success as a Woman in Business

Presented by Tasha L. Jones, CEO + Founder of LV Jones Consulting

Our closing keynote presentation will celebrate your transformative journey towards business success – to unlock your fullest potential and embrace your unique purpose in the business world. Here are six key takeaways to look forward to in this empowering session:

  • Embrace Storytelling: Sales isn’t just about products; it’s about connecting through compelling narratives that resonate authentically.
  • Champion the Humanity in Diversity: Inclusive marketing isn’t just trendy—it’s crucial. Celebrate diversity to forge genuine human connections that inspire reciprocal support.
  • Lead with Empathy: Leadership isn’t just strategy—it’s about emotional intelligence. Inspire and empower teams through empathy and trust.
  • Empower Women’s Leadership: Leverage unique strengths and perspectives to drive organizational success and advocate for inclusivity.
  • Master Your Business: Understand the numbers and align financial goals with purpose for sustainable growth and success.
  • Achieve Harmony: Integrate professional achievements with personal well-being, prioritizing self-care and meaningful relationships.

Tasha Jones will inspire us to stand tall as women in business. We have the power to shape our destiny and create meaningful impact in our respective industries, within our communities, and beyond. Let’s embrace our purpose, celebrate our successes, and continue to thrive as empowered leaders, innovators, and changemakers in the world of business!

Breakout Session Presenters & Topics

STORY-DRIVEN SELLING: How to Trade Widgets for Wisdom and Dominate Your Market

Presented by Bernadette McClelland, Sales Trainer and Coach

The sales game has changed. We’re not just selling products now; we’re selling insights, experiences – and wisdom. It’s about connections, conversations, and conversions, not just convincing. This is for every woman in the business who’s ready to make that shift. My presentation will equip you with hard-hitting strategies and real-world stories that will transform your thoughts about sales. You’ll walk out ready to apply what you’ve learned and continue growing. We’re not just talking shop We’re rewriting the sales playbook. Join me and let’s turn your sales story into your power play.

Diversity Marketing; a necessity?

Presented by Sandrine Vohra, Founding Partner and CEO at MIKADO International

Multicultural marketing is critical to businesses success in today’s diverse and competitive market. By recognizing and valuing cultural identities, businesses can tap into new market segments, build brand loyalty, and improve customer relationships. The session would highlight the importance of effective and culturally sensitive multicultural marketing.



Victim to Architect: Managing Change in an Unpredictable World

Presented by Brynn Shader, Founder and Organizational Change Management Consultant of Brynn Shader Consulting

We can all feel it. There’s nowhere to hide. Change is constant. In this Post-Industrial era, we’re faced with a set of challenges we have yet to experience at such magnitude starting with the unprecedented pace of disruption driven by emerging technologies like AI that are reshaping everything we know about business. Brynn leads the charge in distilling the discipline of change management into a thought-provoking presentation where she lays the groundwork: how it differs from project management, the very real ROI of doing it well, and how to create some calm in a storm with a few simple steps. In this interactive session, participants will apply their learning by beginning to explore real change happening around them, what’s not working, and how applying new concepts, strategies, and tools could make a difference.

Get Investment Ready: How To Prepare For Your Successful Exit

Presented by Renita Wolf, MBA, CEO of Poe Wolf Partners

What drives value for your business? What can you do to improve financial and non-financial drivers and improve the performance of your company? Prospective buyers or investors look for companies that have a solid foundation with a strong vision for the future, and practical strategies for developing compelling products and services that will deliver revenue and profit. The company also needs a talented, optimistic, and dedicated team to achieve these outcomes. Get investment ready; prepare for your successful exit.


Emotional Intelligence in the Workplace: Enhancing Communication, Collaboration, and Conflict Resolution

Presented by Dr. Barb Hughson,  Leadership Coach & Author

Join us for an engaging workshop designed to elevate your Emotional intelligence (EQ) skills in the professional environment. This interactive session will provide you with the tools and insights needed to understand and manage your emotions, as well as recognize and influence the emotions of others. Through practical exercises and discussions, you will learn how to apply EQ principles to enhance workplace communication, strengthen collaboration, and navigate conflicts more effectively. Whether you are a leader looking to build a cohesive team or an individual contributor aiming to foster better workplace relationships, this workshop will equip you with the essential skills to create a more positive, productive, and harmonious work environment.

From Hobby to Business: The Do’s and Don’ts

Presented by Carla Colin, Executive Director of The Boulder Latino Chamber of Commerce and Founder of Mi Casa Azul

The conference session will explore the transformation of a personal passion into a successful business, drawing insights from a speaker’s experience with their venture. The presentation will offer a comprehensive overview of key decisions, challenges, and successes encountered during this transition, emphasizing effective strategies and lessons learned from navigating potential pitfalls.

Topics covered will include the initial inspiration, strategic planning, branding, and operational considerations, providing practical advice for individuals looking to turn their hobbies into thriving businesses. This conference presentation aims to offer valuable insights and takeaways for the audience contemplating similar transformations in their entrepreneurial endeavors.

EmpowerHer: Unleashing the Power of Leadership Development for Women in Business

Presented by Sydney Jackson-Clockston, Founder + CEO, Citrine Unlimited

Join us for an inspiring workshop led by Sydney, as she dives into the transformative realm of leadership development tailored specifically for women in the business world. In this dynamic session, participants will explore the unique strengths and challenges that women face in leadership roles and discover practical strategies to harness their full leadership potential.

Master Your Numbers to Master Your Business

Presented by Mandy McGowan, Owner of Elevating Profits

This session will review the finance side of business and break down what all the numbers mean. Mandy will share about profit vs. cash flow and why they both are equally important, about how to reverse engineer your revenue goals to ensure success and the mindset that goes along with this aspect of a business.



Are You Running Your Business or Is It Running You?

Presented by Melanie Towey, Certified EOS Implementer® at EOS Worldwide

Are you a business owner or a senior-level executive and want to see your business consistently run better and grow faster? This talk delivers a powerful, inspirational presentation that will introduce you to the Six Key Components of a successful business. Many of the most successful entrepreneurs and business leaders work longer hours and get less return on their investments of time and money. In your business, perhaps you grapple with challenges such as a lack of control over time, markets, or your company, dealing with individuals who don’t listen, understand, or follow through, encountering inconsistent or insufficient profitability, experiencing growth without being able to break through to the next level, and facing quick fixes that come and go, providing little change and continued frustrations.

As a Certified EOS Implementer, Melanie acts as a teacher, coach, and facilitator — helping business leaders transform their companies and, ultimately, their lives. This talk introduces The Entrepreneurial Operating System® (EOS®), a comprehensive business operating system that aligns and synchronizes all of the parts of the business. Using a proven process that has been implemented in tens of thousands of companies around the world, this talk helps leadership teams get better at three things:

• VISION: Getting everyone in your organization 100% on the same page with where you’re going, and how you plan to get there.
• TRACTION®: Instilling discipline and accountability throughout the company so that everyone executes that vision — every day.
• HEALTHY: Helping your leaders become a more cohesive, functional, healthy team.

After this talk, you will walk away with a set of simple, practical tools that you and your leadership team will use immediately to focus on priorities, get clear on issues, and gain traction together, as a healthier leadership team.

SuperiHER Roundtable

Values-based Leadership

Presented by Dr. AJ Lauer, Thriving Ibis Leadership Solutions

When your leadership has a foundation in what you value, it is easier to be confident in decisions and discussions. But – what are your values? How do you leverage them? In this interactive session, you’ll work with your tablemates to explore how your values impact your leadership style. You’ll leave with a list of your top five values, and a better understanding of how to lead from a grounded, principled place – at work and home.



SuperiHER Leadership Panel


Don’t miss this opportunity to equip yourself with the knowledge and insights that can take your business to new heights. Register now to secure your seat and embark on a journey of professional development and success.

General Admission: $85  |  Members: $70



Be a part of our Women’s Expo by signing up as an exhibitor! This fantastic opportunity allows you to showcase your business prior to the Conference, and the best part is that you can continue exhibiting throughout the duration of the conference, including our Reception.


Empower women and make a significant impact in our community by becoming a sponsor and champion for women. Your financial support for this event will provide women with the valuable resources they need to grow their businesses, consequently fostering economic growth in our region