Marketing Your Business

Marketing is essential to growing your business and building strong connections in the Superior community. This page offers tips, resources, and local opportunities to help you promote your business, reach new customers, and elevate your brand.

1. Getting Started with Marketing

Before you dive into social media or paid ads, start with the basics:

  • Define your brand — What makes your business unique? How do you want customers to feel when they interact with you?

  • Identify your target audience — Who are your ideal customers? Where do they spend time online and in the community?

  • Build a marketing plan — Outline your marketing goals, strategies, and budget. Even a simple calendar of planned promotions can go a long way.

Resource: Colorado SBDC – Marketing Resources

2. Build Your Digital Presence

In today’s world, a strong online presence is key:

  • Website — Build a mobile-friendly website with your business info, location, hours, and contact details.

  • Google Business Profile — Claim and optimize your free listing so your business appears in Google Search and Maps.

  • Social media — Engage your audience through platforms like Facebook, Instagram, LinkedIn, and TikTok.

  • Email marketing — Collect customer emails and send regular newsletters with offers, updates, and events.

3. Engage Locally

Superior is a connected, supportive community — make sure your marketing reflects that:

  • Join the Superior Chamber of Commerce
    The Chamber represents 225+ businesses in the region, with the majority in Superior.
    Benefits include:

  • Participate in Town events
    The Town of Superior hosts events year-round. Participating or sponsoring events is a great way to gain visibility.   Superior Events Calendar

  • Collaborate with other businesses
    Partner with fellow businesses on shared promotions or referral programs to expand your reach.

4. Free & Low-Cost Marketing Tools

You don’t need a large budget to market effectively. Many excellent free tools are available to help you get started.

Social Media

  • Facebook — Post updates, engage customers, promote events.

  • Instagram — Share visuals and stories, cross-post to Facebook.

  • YouTube — Host promotional or educational videos.

  • Threads — Use for quick updates if you have the time.

  • TikTok — Great for short-form videos and viral marketing.

Content Creation & Scheduling

  • Canva — Create eye-catching graphics for social posts and flyers. Canva

  • Buffer — Schedule your social media posts in advance. Buffer

Email Marketing

  • Mailchimp — Send email newsletters and promotions.  Mailchimp

Local Awareness

  • Google My Business — Boost local search visibility.

  • Eventbrite — Promote events or workshops.  Eventbrite

  • HARO — Help a Reporter Out — get potential media coverage. HARO

Educational Resources

Community & Networking

  • LinkedIn & Facebook Groups — Join groups for marketing tips and support.

  • Reddit & Quora — Get insights and ideas from online communities.

Pro Tip: Start with one or two tools, such as Google Business Profile and Canva, and build from there.

5. Paid Advertising Options

When you’re ready to invest in paid marketing:

  • Google Ads — Reach customers through targeted search and display ads.

  • Social media ads — Promote posts and run ads on platforms like Facebook and Instagram.

  • Local print advertising — Advertise in publications such as the Boulder Daily Camera.

  • Event sponsorships — Sponsor community events through the Chamber for visibility and goodwill.

6. Public Relations & Media Outreach

Tell your business story and gain exposure:

  • Write press releases — Announce grand openings, new offerings, or community involvement.

  • Build local media relationships — Connect with publications and journalists who cover local business.

  • Engage with the community — Support causes, participate in events, and highlight your involvement through marketing.

7. Resources & Support

 Here are additional marketing resources to help you succeed: